Wine 66

Wine 66 in Brazil

We are very happy to announce our arrival in Brazil!

After the project was developed and consolidated in Europe, the greatest wish of the entire team, made up of Brazilians,

was to bring the Wine 66 concept to their own country. And now the time has come!

Authentic wines, mostly exclusive and organically produced, never before sold in Brazil,

personally sourced by the company’s owners in the main wine-producing

countries such as Portugal, Spain, France, and Italy — and best of all: with no intermediaries!

Our wine selection can now reach your home in every corner of Brazil!

Discover, taste, and be surprised by new flavors!

ABOUT US

Wine, roads, discoveries, flavors… These are some of the passions of a couple of Brazilian journalists and entrepreneurs who have been living in Portugal for some years and who ended up bringing together their personal tastes and desires to create a rare wine import and export company. Rare, but not expensive, since the couple establishes a direct relationship with the producers, thus achieving an excellent balance between cost and value.

Natale and Marcos truly love hitting the road… They always prefer to travel by car and, not by chance, the name refers to the most famous route in the world: Route 66, which crosses a large part of the United States and which they have already driven end to end three times. In addition, incredibly enough, the building of the brand’s first store in the city of Braga, in northern Portugal, is exactly number 66 — as if the name had been chosen even before the project was born.

As journalists, the couple believes that wines are stories in bottles and therefore seeks to discover unique and surprising wines from small and medium producers unknown to the general public and outside the major distribution circuit. And they truly find hidden pearls around the world. All of this to tell beautiful stories and drink true wonders…

Marcos and Natale taste the wines and only buy the labels they genuinely like. They often say this is the first criterion for selecting the portfolio, which may even seem a little presumptuous; however, they insist they will only sell products they trust, enjoy, and consume every day. The team is grateful, because this criterion has proven to be very effective throughout Wine 66’s journey in Europe.

LEARN MORE ABOUT WINE 66

Natale and Marcos are Brazilians who have been living in Portugal for eight years and created Wine 66, which is much more than just a business — it is a life project.

Wine 66 brings together a little of everything the duo of journalists and entrepreneurs has learned over the past decades and combines it with the knowledge and dedication of a group of other Brazilians who have “bought into” the idea wholeheartedly.

As journalists with strong experience in content production, Marcos and Natale decided to bring wine producers closer to the final customer through short videos in which the producer “speaks” directly to those who are going to taste their product. So, on our website, you can see the producers themselves talking about their labels, as well as find more information about the wines, wineries, and producers in our portfolio.

Natale and Marcos are Brazilians who have been living in Portugal for eight years and created Wine 66, which is much more than just a business — it is a life project.

CRITERIA FOR SELECTING THE WINE 66 PORTFOLIO

When they created Wine 66, Natale and Marcos already had solid experience as entrepreneurs and believed they needed to invest in something new in order to succeed as wine sellers. Their intention was, at the very least, to try to do things differently. They chose to bet on the minority — small producers, those with little visibility, without aggressive marketing, but who are absolutely passionate about what they do: in the care of the land, the vines, the meticulously crafted wines, every printed label — and who, in the end, are giants because of the love they dedicate and deliver in every detail of the process. This is what genuinely makes Natale’s and Marcos’s eyes shine, and what truly makes sense to them.

In this way, they adopted a strict list of criteria to choose their products, partners, and business paths. Each criterion must be met without exception, thus guaranteeing the Wine 66 quality seal:

Wine 66 works exclusively with small and medium-sized producers who do not wish to operate in the large-scale distribution market;
The selection of labels for the Wine 66 portfolio reflects the owners’ personal taste and level of demand. In other words, all wines sold by the company are invariably tasted and approved by the couple, who travel by car in search of these pearls of oenology;
Wines that use synthetic components in their production or in the vineyards that give rise to the product are excluded. Wine 66 wines are free from chemical pesticides. They are not necessarily, but predominantly, natural, biological, organic, and/or biodynamic;
Wine 66 also completes the entire journey of the wine, from the producer to the final consumer, with no intermediaries. Wine 66 literally takes each bottle from the producer’s hand and delivers it into the hands of the person who will buy it to drink. This not only guarantees quality control — since we know exactly who produced what is being sold and consumed — but also ensures a fair price to the final consumer. There is no chain of profit between those who work the grapes in the vineyard and winery and those who later experience them as wine;
We do not buy wines from those who do not take care of their own vineyards. It is common to find producers who buy grapes and do not oversee all stages of winemaking. At Wine 66, all wines are made by people who also plant and care for the grapes year-round — what we call “farmer wines.”

Once added to the portfolio, each wine label becomes a communication asset. The couple themselves capture images and stories that are shared with interested customers. The producers’ passion and knowledge reach directly the eyes and ears of those who intend to consume their wine through various communication channels (the company’s website, TV, Instagram, YouTube, Facebook, app, etc.). Direct marketing. No intermediaries. No filters. Natural, biological, and dynamic — just like the wines that carry the Wine 66 seal.

PARTNERS

Alexandre Lalas

Brazilian journalist, consultant and lecturer.

Alexandre is part of the team of Essência do Vinho, the largest media specialised in this drink in Portugal, and also writes for Revista de Vinhos, which is distributed in Brazil, Angola and Portugal. He is a member of the team of trainers of Vini Portugal, CVRA (Comissão Vitivinícola dos Vinhos do Alentejo), IVDP (Instituto dos Vinhos do Porto e do Douro), CVRVVV (Comissão Vitivinícola da Região dos Vinhos Verdes) and IVBAM (Instituto do Vinho, do Bordado e do Artesanato da Madeira), for which he regularly gives lectures in Portugal, Brazil, United States, Canada, France, England, Macao, Hong Kong and China. He was the first Brazilian to be recognised by the IVDP as a Certified Port Educator.

He participates as a judge and guest at competitions and congresses in Brazil and abroad, in addition to conducting tastings and giving training courses and lectures on wine in various countries. He is a member of the Confraria dos Enófilos do Alentejo and a knight of the Confraria do Vinho Verde, both in Portugal.

He launched and edited the online journal Wine Report. In Jornal do Brasil, he wrote the column ‘Vinhos e Outras Cachaças’ and produced two editions of the ‘Guia JB Vinhos’. He has written about the world of wine in publications such as Adega, Gula, Couvert, DiVino Sabores, Go Where Rio, Magazine Casa Shopping, WineBrasil and Eatin’Out.

He was advisor to the Rio de Janeiro branch of the Brazilian Society of Friends of Wine (SBAV/RJ), prologue writer of the book Bistrôs de Buenos Aires, by Alex Herzog, and author of the technical review of the Brazilian edition of the book 1001 Wines to Try Before You Die, in addition to signing the menus of several restaurants in Rio de Janeiro.