Wine 66 in Brazil
It is with great joy that we announce our arrival in Brazil.
After developing and consolidating the project in Europe, our biggest goal was to bring the Wine 66 concepts back home.
And the time has come!
Our friends and new clients in Brazil can now discover the flavors we’ve handpicked across leading wine‑producing countries such as Portugal, France, Spain, and Italy.
Authentic wines most of them exclusive and never before sold in Brazil that we sourced personally from each producer, with no intermediaries.
Our curated selection, which we already deliver throughout Europe, can now arrive at your doorstep anywhere in Brazil.
Discover, taste, and be surprised by new flavors!
ABOUT US
Wine, the open road, discoveries, flavors. Living and telling stories. We are a Brazilian couple—journalists and entrepreneurs—who moved to Portugal a few years ago and ended up combining a few of our passions to create an import/export company focused on rare wines. Rare, but not expensive. Wine 66 is a project that hits the road in search of unique, surprising wines—most often from small or medium‑sized producers—of the stories behind each label, and of a direct relationship with the people who make the wines. By eliminating middlemen, we’re able to deliver outstanding value for money.
It’s no coincidence that our name nods to the most famous road in the world: Route 66, which cuts across much of the United States. We’re always traveling by car and, at an unhurried pace, uncovering hidden gems in vineyards around the world.
We seek out small and medium artisanal producers, often unknown to the general public and outside mainstream distribution channels, yet producing wines of the highest quality.
We make a point of meeting producers in person and building a direct relationship with them. We taste the wines at the estates and buy only those that delight our own palates. It may sound a little bold, but we think it’s important for the Wine 66 brand to build trust: we only sell what we truly enjoy drinking ourselves.
WHO ARE WE
Learn more about us.
NATALE MARTINS AND MARCOS MALAFAIA
Natale and Marcos are two Brazilians who have lived in Portugal for eight years and created Wine 66—more than a business, it’s a life project.
To sell wine and deliver it anywhere in the world, Wine 66 brings together a bit of everything the journalist‑entrepreneur duo has learned over the last decades.
TRAVEL:
In 2000, before meeting Natale, Marcos drove across 15 countries in a 4×4 on the “Imagens da América” (Images of the Americas) expedition—a journey that became a TV series, print features, radio programs, and a book.
In 2015 he repeated the adventure—this time with Natale and their two children. The family traveled from Brazil to Ushuaia, at the southern tip of Argentina, then crossed the entire American continent up to Alaska in a motorhome. The one‑year journey resulted in three published books.
Together, the couple has visited more than 80 countries and has deep travel experience, especially by car.
And that’s how the idea of working with wine—one of their shared passions—began to take shape.
CONTENT PRODUCTION:
At TV Globo, Marcos worked as a reporter and later took on executive leadership roles in Sports Journalism as Editor‑in‑Chief, Editorial Director, and Program Director.
Today he maintains strong ties with Grupo Globo through another company owned by the couple—Produtora Imaginar Content—and through Hey ho!, an entertainment channel they created that produces series and documentaries for the Globo channels and Globoplay.
Natale, in addition to being a partner and director of the couple’s content companies, is an interior designer and podcaster. She hosts “Sou dessas,” a show she created and directs that explores issues from the female universe.
INNOVATIVE BUSINESSES:
Paralympics – Both have led major innovative (and successful) projects. One of the most emblematic was their work helping build the Paralympic sports brand in Brazil. From the earliest days, the couple led an ambitious marketing and communications strategy for the Brazilian Paralympic Committee between 2004 and 2012. During this period they also founded Instituto Superar, which became the largest parasport NGO in Latin America.
Together they have executed and directed several important, successful initiatives—world championship events in swimming and canoeing, television and web
In Portugal, they jointly manage a group of companies with wide‑ranging activities, from real‑estate development and financial investments to content production.
In 2023, Natale and Marcos merged their business experience with their passion for wine culture to create Wine 66—a company dedicated to “prospecting” and marketing distinctive wines, supported by a team of specialists and an innovative operating model.
The couple believed they needed to do something outside the usual playbook to succeed in wine sales. So they adopted a set of criteria to guide product selection, partnerships, and business strategy. Wine 66 works only with small and medium producers who typically struggle with marketing and distribution. Label selection for the Wine 66 portfolio reflects the owners’ personal taste and strict standards. In other words: every wine sold by the company has been personally tasted and approved by the couple, who travel by car to find these oenological treasures.
Another key criterion: avoid wines made with synthetic chemical additives—either in the vineyard or in the cellar. Wine 66 wines are free of chemical poisons. They are, unfailingly, natural, organic, biological, or biodynamic wines.
Wine 66 also handles the entire journey of the wine—from the producer’s hands to the consumer’s—without intermediaries. That’s how we preserve fair pricing. There’s no chain of markups between the people who grow the grapes and the people who enjoy the finished wine.
Our first shop, in Braga, is a calling card for what Wine 66 wants to share with its clients: warmth, simplicity, refinement, quality, authenticity—all at once, in the same welcoming space. Designed down to the last detail by Natale herself. Both founders roll up their sleeves—literally.
Once added to inventory, every wine label becomes a storytelling asset. Our audiovisual teams visit the estates personally selected by Natale and Marcos to capture images and stories that we share with interested clients. The passion and knowledge of each producer reach the eyes and ears of wine lovers through multiple channels—our website, television, Instagram, YouTube, Facebook, our app, and more. Direct marketing. No middlemen, no filters. Natural, organic, and dynamic—just like Wine 66 wines.
NATALE MARTINS AND MARCOS MALAFAIA
Natale and Marcos are two Brazilians who have lived in Portugal for eight years and created Wine 66—more than a business, it’s a life project.
To sell wine and deliver it anywhere in the world, Wine 66 brings together a bit of everything the journalist‑entrepreneur duo has learned over the last decades.
TRAVEL:
In 2000, before meeting Natale, Marcos drove across 15 countries in a 4×4 on the “Imagens da América” (Images of the Americas) expedition—a journey that became a TV series, print features, radio programs, and a book.
In 2015 he repeated the adventure—this time with Natale and their two children. The family traveled from Brazil to Ushuaia, at the southern tip of Argentina, then crossed the entire American continent up to Alaska in a motorhome. The one‑year journey resulted in three published books.
Together, the couple has visited more than 80 countries and has deep travel experience, especially by car.
And that’s how the idea of working with wine—one of their shared passions—began to take shape.
CONTENT PRODUCTION:
At TV Globo, Marcos worked as a reporter and later took on executive leadership roles in Sports Journalism as Editor‑in‑Chief, Editorial Director, and Program Director.
Today he maintains strong ties with Grupo Globo through another company owned by the couple—Produtora Imaginar Content—and through Hey ho!, an entertainment channel they created that produces series and documentaries for the Globo channels and Globoplay.
Natale, in addition to being a partner and director of the couple’s content companies, is an interior designer and podcaster. She hosts “Sou dessas,” a show she created and directs that explores issues from the female universe.
INNOVATIVE BUSINESSES:
Paralympics – Both have led major innovative (and successful) projects. One of the most emblematic was their work helping build the Paralympic sports brand in Brazil. From the earliest days, the couple led an ambitious marketing and communications strategy for the Brazilian Paralympic Committee between 2004 and 2012. During this period they also founded Instituto Superar, which became the largest parasport NGO in Latin America.
Together they have executed and directed several important, successful initiatives—world championship events in swimming and canoeing, television and web series, and more.
In Portugal, they jointly manage a group of companies with wide‑ranging activities, from real‑estate development and financial investments to content production.
In 2023, Natale and Marcos merged their business experience with their passion for wine culture to create Wine 66—a company dedicated to “prospecting” and marketing distinctive wines, supported by a team of specialists and an innovative operating model.
The couple believed they needed to do something outside the usual playbook to succeed in wine sales. So they adopted a set of criteria to guide product selection, partnerships, and business strategy. Wine 66 works only with small and medium producers who typically struggle with marketing and distribution. Label selection for the Wine 66 portfolio reflects the owners’ personal taste and strict standards. In other words: every wine sold by the company has been personally tasted and approved by the couple, who travel by car to find these oenological treasures.
Another key criterion: avoid wines made with synthetic chemical additives—either in the vineyard or in the cellar. Wine 66 wines are free of chemical poisons. They are, unfailingly, natural, organic, biological, or biodynamic wines.
Wine 66 also handles the entire journey of the wine—from the producer’s hands to the consumer’s—without intermediaries. That’s how we preserve fair pricing. There’s no chain of markups between the people who grow the grapes and the people who enjoy the finished wine.
Our first shop, in Braga, is a calling card for what Wine 66 wants to share with its clients: warmth, simplicity, refinement, quality, authenticity—all at once, in the same welcoming space. Designed down to the last detail by Natale herself. Both founders roll up their sleeves—literally.
Once added to inventory, every wine label becomes a storytelling asset. Our audiovisual teams visit the estates personally selected by Natale and Marcos to capture images and stories that we share with interested clients. The passion and knowledge of each producer reach the eyes and ears of wine lovers through multiple channels—our website, television, Instagram, YouTube, Facebook, our app, and more. Direct marketing. No middlemen, no filters. Natural, organic, and dynamic—just like Wine 66 wines.
PARTNERS
Alexandre Lalas
Brazilian journalist, consultant and lecturer.
Alexandre is part of the team of Essência do Vinho, the largest media specialised in this drink in Portugal, and also writes for Revista de Vinhos, which is distributed in Brazil, Angola and Portugal. He is a member of the team of trainers of Vini Portugal, CVRA (Comissão Vitivinícola dos Vinhos do Alentejo), IVDP (Instituto dos Vinhos do Porto e do Douro), CVRVVV (Comissão Vitivinícola da Região dos Vinhos Verdes) and IVBAM (Instituto do Vinho, do Bordado e do Artesanato da Madeira), for which he regularly gives lectures in Portugal, Brazil, United States, Canada, France, England, Macao, Hong Kong and China. He was the first Brazilian to be recognised by the IVDP as a Certified Port Educator.
He participates as a judge and guest at competitions and congresses in Brazil and abroad, in addition to conducting tastings and giving training courses and lectures on wine in various countries. He is a member of the Confraria dos Enófilos do Alentejo and a knight of the Confraria do Vinho Verde, both in Portugal.
He launched and edited the online journal Wine Report. In Jornal do Brasil, he wrote the column ‘Vinhos e Outras Cachaças’ and produced two editions of the ‘Guia JB Vinhos’. He has written about the world of wine in publications such as Adega, Gula, Couvert, DiVino Sabores, Go Where Rio, Magazine Casa Shopping, WineBrasil and Eatin’Out.
He was advisor to the Rio de Janeiro branch of the Brazilian Society of Friends of Wine (SBAV/RJ), prologue writer of the book Bistrôs de Buenos Aires, by Alex Herzog, and author of the technical review of the Brazilian edition of the book 1001 Wines to Try Before You Die, in addition to signing the menus of several restaurants in Rio de Janeiro.
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